Wednesday, 10 October 2012

McDonald's Corporate Social Responsibility-Making Progress



Being responsible is at the core of everything that they do at McDonald's. It is a deep-rooted value and a tradition that dates back to their founder Ray Kroc. It is also one of their top business priorities.
They believe that their continuing success depends on their stakeholders trust in each and every aspect of their business, be it the quality and safety of the food they serve; in the way they do their business; the way they connect and make the difference in the communities they operate; being sensitive to environment and being sustainable.


What is Corporate Social Responsibility (CSR)?



CSR CSR CSR.....
A few years back none of us knew his concept, but in recent times every company is concentrating on this concept to achieve their future goals. So we must be aware of what this CSR really is?
The above  video gives us some idea of what this CSR really is and what it can be..

Corporate Social Responsibility at Yahoo!7



This is how yahoo!7 is helping its users as well as the society..... CSR is here to stay,well this is obvious,  and just loved the last statement ''we just do it because its rite'' 


Corporate Social Responsibility in India (CSR)



CSR is not a new concept in India. The basic objective of CSR in these days is to maximize the company's overall impact on the society and stakeholders. A growing number of corporates feel that CSR is not just another form of indirect expense but is important for protecting the goodwill and reputation, defending attacks and increasing business competitiveness. . CSR programs ranges from community development to development in education, environment and healthcare etc.


CSR has gone through many phases in India. The ability to make a significant difference in the society and improve the overall quality of life has clearly been proven by the corporates. Not one but all corporates should try and bring about a change in the current social situation in India in order to have an effective and lasting solution to the social woes.

Wednesday, 3 October 2012

Firdaus Dhabhar: The positive effects of stress




Firdaus Dhabhar is a Professor of Psychiatry who researches the mind-body connection at the Immunology Institute and the Cancer Institute at Stanford University. He studies the positive aspects of stress on the body.

Eustress Is Your Friend


Eustress Is Your Friend




Not all stress is bad.There are positive effects of stress and it has its own unique characteristics  When it comes to feelings such as anxiety, worry, fear, pain or anger then these are linked to negative stress and this is what many people associate stress with. However, the positive effects of stress are something that can help motivate individuals to accomplish something good. Positive stress helps an individual to make any necessary changes in their lives. So therefore, in my own personal opinion, stress is not such a bad thing.




According to thefreedictionary.com, eustress by definition is a positive form of stress. Eustress is a balance between selfishness and altruism through which an individual develops the drive and energy to care for others. This refers to the constructive stress that helps keep you motivated and driven in all aspects of your life. For example, positive stress gives us a feeling of excitement when presented with a demanding situation in an area in which we are comfortable like runners on the track, taking a ride on the roller coaster, taking up a challenging project at workplace. Positive stress may fill you with energy to tackle the demands of your task. Positive stress helps to keep us healthy and fills us with contentment. Eustress also reminds us that we can view many of the stressors in our lives as 'challenges' rather than 'threats', and have extra vital energy to handle these stressors, without a feeling of being overwhelmed or unhappy. 

There are many positive effects of stress including the ability to realize when things are wrong and need to be fixed. Positive stress also helps our body tell us when we need to do things such as put a sweater on when it is too cold, scratch an itch, move to a new location when necessary and other needs of everyday life. Positive stress is also an excellent way of initiating the invention and problem solving process by providing more creative solutions. 


Monday, 1 October 2012